2019-11-15
Using Personas and User Journey to power Request for Solution
Many Buyers are looking for effective ways of sourcing innovative solutions. Discussi […]
2019-07-08
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Four years ago, for the first time I heard some people talking about cognitive procurement. I was coaching two talented people from a Telco company wh […]
2019-05-06
I have been teaching Design Thinking to buyers as part of my innovation class for a few years now. I always conclude my sessions by emphasising that, […]
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